CM

Jacket Industry: Unlimited Scenery in Dangerous Peaks

Date:

2022-11-21 09:24

Jackets are a relatively new category of clothing. Just because it is new, the concept of jackets is also vague. Simply understood in the literal sense, it is the clothes worn when climbing the mountain. In fact, jackets originated when people climbed high-altitude snow-capped mountains. When it is about an hour before reaching the summit, people will take off their down jackets, unload their large backpacks, and only wear a jacket. That's how it got its name. Later, due to the excellent performance of the jacket, it gradually evolved into a general term for all outdoor sportswear.

At present, the jacket has become one of the standard equipment for outdoor sports. At the same time, with the continuous enhancement of people's health awareness and sports awareness. More and more people are participating in outdoor sports, and the consumer group of jackets has also changed from a single climber to a large number of ordinary people. The design, function and style of jackets have also undergone earth-shaking changes. With the rapid expansion of the jacket industry market, some problems hindering the development of the industry are gradually exposed. Where did the explosive "crooked" jacket come from? In fact, after 2006, foreign outdoor leisure tourism entered China. Unknowingly, it has had a huge impact on the leisure and consumption concepts of most ordinary consumers in China. In this way, the jacket gradually became popular in the domestic outdoor products market.